Dynamic, engaging, and resourceful project manager with 16+ years of demonstrated success in delivering full lifecycle projects; implementing digital marketing systems according to business requirements. An intuitive presenter - able to communicate effectively across all levels of the organization, including vendors and partners.
Project Management | LEAN Process Improvements | Team Building and Leadership | Marketing Strategy and Technology | Ecommerce - Shopify Plus
Client facing Project Manager to manage full lifecycle ecommerce (Shopify Plus) implementations.
Client facing Project Manager to manage full lifecycle ecommerce, CMS/DAM, Marketing Automation projects with direct reports that include a team of project managers, developers, UI/UX teams, SEO, copy writers, analytics team, ad buying, etc. • 16 years Project Management (IT Projects) • 3 years of eCommerce experience (Shopify, Shopify Plus) • Experience with Agile methodology • Prince2 (PMP equivalent) and CSM certified.
Responsible for setting up a social enterprise and import/retail business with profits going to organizations that help vulnerable people groups become self-sustaining. Created the business plan and strategic marketing plan to successfully attract investors. Streamlined logistics throughout the supply chain, international procurement, inventory, warehousing, order processing and shipping. Project Managed the implementation of ecommerce (Shopify) and email marketing automation systems. Improved the customer experience (CX) by website redesign and reorganizing the product taxonomy. Driving lead generation through content marketing (blogs and email blasts) and inbound strategies using social media influencers to promote products. Streamlining finances (AP and AR) and processes for wholesale orders. Maintaining relationships with sales representatives and retailers to further improve their user experience (ease of doing business) and product development.
Lead digital marketing transformation by developing the global digital roadmap. Project managed a $2.6 million budget global website implementation project to consolidate legacy CMS platforms (SDL Tridion, Sitecore) into one, intuitive platform (Adobe Experience Manager), to improve the customer experience (CX) and drive business. Drove lead generation through content marketing and inbound strategies. Increased lead nurturing velocity through marketing automation (KPI/data-driven tactics). Built a team of project managers and digital marketing subject matter experts (CMS/DAM/MA/TSP/SEM/Social Media/Graphic Design/2nd line AEM technical support) to support the business. • Increased marketing ROI by 20%, by transforming the traditional marketing teams into a digital team and implementing the marketing technology stack (Sitecore and Adobe Experience Manager). • Led Kaizen with the marketing, sales, customer care and IT departments to standardize and improve lead generation processes to increase the quality of Sales Qualified Leads. • Established a $2 million in savings by building a graphic design center in Mumbai and moving agency activities in-house. • Drove digital transformation (processes, systems, people) globally, by building an 8-person management team comprised of digital marketing subject matter experts .
Started career as Project Manager at HintTech and rapidly advanced to VP Professional Services, to COO, to CEO North America. Provided executive-level leadership for managing daily operations, including human resources, project management, client relations/account management, professional services consulting, and business development efforts. Directed all business development and marketing activities, while overseeing the growth and profitability of the organization. Proposed solutions to clients and partners concerning global web content management (CMS), and digital asset management (DAM) system implementations. Oversaw all aspects of RFP responses and proposal management, facilitation of workshops, and development and delivery of (vendor and customized) training. • Grew annual revenue from $400K to $4.5 million through optimal allocation of available resources, customer success management and vendor relationship management. • Built, trained and coached a team of 15 senior consultants, including business analysts, project managers, and developers. • Exceeded business and market growth targets for the parent organization by 25%. • Improved the user experience (UX) for several global clients through successful implementation of marketing technology platforms; marketing automation (MA) projects combining web content management systems (CMS), digital asset management (DAM), analytics, and third-party integrations. • Developed and implemented strategies for successful management of projects related to global CMS/DAM implementation for Pentair, Atmel, Goodyear, Sodexo and YAMAHA. • As Project Manager I delivered multiple global CMS/DAM implementation projects (incl. infrastructure, system migrations, etc.) and ensured customer success.
Led multiple CMS implementation projects by gathering and documenting business requirements, managing project scope, ensuring efficient and on-time delivery of project tasks and milestones. Followed proper escalation paths, and managed customer and partner relationships. Directed the management of bid proposals, ensured quality control of deliverables, and provided customized training. • Delivery of full lifecycle web content management and digital asset management projects.